Brand Identity Design June 3, 2025

Itunu Psychiatry Branding

A complete brand identity for Itunu, a psychiatry and mental-health practice, designed to feel calm, trustworthy, and human. The identity centres on a clean teal wordmark and a soft, considered visual system carried across clinic signage, building branding, business cards, and stationery to reassure patients and reflect the practice’s clinical credibility.

Task

Mental-health branding has to balance clinical credibility with genuine warmth. The challenge was a mark and system that felt professional without ever being cold or intimidating to patients.

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