Get In Touch
mail@sworup.com
WhatsApp: +977 984 190 7633
Find My Work
behance.com/sworup
linkedin.com/in/sworup

What’s in the works?
Check Projects

Projects with passion

Modern and cutting-edge approach for creating digital and connected brands,
services, and
Showcase

Selected works

Defining a unified aesthetic vision and strategic direction to ensure brand consistency and market differentiation across all touchpoints, from digital platforms and product packaging to physical retail spaces.

Manan Aged Care & Physiotherapy Rehabilitation Center

Brand identity for Manan Aged Care & Physiotherapy Rehabilitation Center in Budhanilkantha, Kathmandu, Nepal. The identity uses a warm, human mark and a considered…

Show Project
Manan Aged Care & Physiotherapy Rehabilitation Center
Brand Identity Design February 19, 2024

Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

Show Project
Shahnoor Branding
Photography June 3, 2025

Hair Shoot & Retouching — Parachute (US/Canada)

Beauty photography and high-end retouching for Parachute (Marico), created for the US and Canada market. The work focused on polished, natural-looking hair and beauty…

Show Project
Hair Shoot & Retouching — Parachute (US/Canada)

Livon Frizz Free Serum Photoshoot

Product photography and retouching for Livon Frizz Free Serum, creating clean, advertising-ready hair care imagery for the Nepali market. The set balances polished product…

Show Project
Livon Frizz Free Serum Photoshoot

Chef Santosh Shah

Campaign photoshoot of MasterChef UK winner Chef Santosh Shah for Nutriplus cooking oil, capturing confident portrait and lifestyle imagery for advertising use.

Show Project
Chef Santosh Shah
Brand Identity Design June 3, 2025

Mustang: An Exhibition of Panoramas by Kishor Kayastha

Exhibition branding and design for Mustang, a panoramic photography exhibition by Kishor Kayastha. The identity carries across posters, invitational signage, and venue displays in…

Show Project
Mustang: An Exhibition of Panoramas by Kishor Kayastha
Photography June 13, 2024

Luxury Hotel Photography Nepal—Aloft Thamel, Kathmandu

Interior and real estate photography for Aloft Thamel, Kathmandu, capturing the hotel’s architecture, dining spaces, and hospitality for marketing use.

Show Project
Luxury Hotel Photography Nepal—Aloft Thamel, Kathmandu
Brand Identity Design June 3, 2025

Itunu Psychiatry Branding

A complete brand identity for Itunu, a psychiatry and mental-health practice, designed to feel calm, trustworthy, and human. The identity centres on a clean…

Show Project
Itunu Psychiatry Branding
Brand Identity Design June 3, 2025

International Conference on Recovery of Cultural Heritage

Event branding and campaign design for the International Conference on Recovery of Cultural Heritage, part of Nepal’s heritage recovery efforts. The illustrative, print-led identity…

Show Project
International Conference on Recovery of Cultural Heritage

Kavach Riding Gears from Nepal

Campaign photoshoot for Kavach, a Nepali riding gear brand, combining outdoor editorial photography with detailed product shots to show the gear in real riding…

Show Project
Kavach Riding Gears from Nepal
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Services

Core
competence

Fifteen-plus years turning ideas into images across photography, graphic design and art direction. From national campaigns for brands like Livon Serum, Parachute Naturale, TikTok, Viver, Honda, UNDP, Yamaha, Suzuki, Natureknit to editorial and packaging work, I bring a single, consistent creative vision to every project.

AI-Driven Creative Solutions

I bridge high-end human art direction with generative AI to help brands create faster, scale assets, and maintain absolute visual quality.

–  AI-Enhanced Campaign Concepts
–  Synthetic & Hybrid Photography
–  Generative Brand Assets
–  Creative Workflow Optimization
–  AI based video production

Graphic Design, Branding & Website

Identities and visual systems built to stay consistent across every medium.

–  Brand Identity
–  Website UI/UX
–  CMS/ POS Backend
–  Event Branding & production
–  Merchandising design
–  Print & Editorial Layout
–  Social Media Marketing
–  Data backed Infographics
–  High end photo retouching

Art Direction & Photography

Defining the aesthetic vision and creative direction that ties a brand together.

–  Creative Direction
–  Campaign Concepts
–  Editorial Direction
–  Set & Shoot Styling
–  Photography
–  Product & commercial photo

Video production & Direction

Directing commercials and campaign films from first concept to final cut.

–  TVC Direction
–  Explainer & Promo Video
–  Video Editing
–  Motion Design
–  Emerging / AI Content
–  Location management for Nepal
–  Production management for Nepal
–  Fixer and shoot permits

This is how we do it

Our clients describe us as a product team which creates amazing digital experiences.

Ready to talk business? Shoot me an email.

Since 2012, we’ve built the foundation for digital excellence, launching hundreds of one-of-a-kind visual systems and robust strategies to ensure unparalleled success.

TRUST BACKED BY EXPERIENCE

Hundreds of
unique visuals & strategy projects completed.

Get In Touch

Ready to work?

Want to collaborate?

Work with me

mail@sworup.com

Manan Aged Care & Physiotherapy Rehabilitation Center

Brand identity for Manan Aged Care & Physiotherapy Rehabilitation Center in Budhanilkantha, Kathmandu, Nepal. The identity uses a warm, human mark and a considered…

  • Strategy

    Brand Identity

  • Design

    Logo, Typography, Visual System

  • Client

    Manan Aged Care & Physiotherapy Rehabilitation Center

  • Tools

    Photoshop, Illustrator

  • Creative Fields

    Art Direction, Branding, Graphic Design, Logo Design

View Project
February 19, 2024
Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

View Project
June 3, 2025
Hair Shoot & Retouching — Parachute (US/Canada)

Beauty photography and high-end retouching for Parachute (Marico), created for the US and Canada market. The work focused on polished, natural-looking hair and beauty…

  • Strategy

    Beauty Photography

  • Design

    Retouching, Art Direction

  • Client

    Marico (Parachute)

  • Market

    United States & Canada

View Project
Livon Frizz Free Serum Photoshoot

Product photography and retouching for Livon Frizz Free Serum, creating clean, advertising-ready hair care imagery for the Nepali market. The set balances polished product…

  • Strategy

    Commercial Photography

  • Design

    Product Photography, Retouching

  • Client

    Livon

  • Creative Fields

    Graphic Design, Photography, Advertising

View Project
Chef Santosh Shah

Campaign photoshoot of MasterChef UK winner Chef Santosh Shah for Nutriplus cooking oil, capturing confident portrait and lifestyle imagery for advertising use.

  • Strategy

    Advertising Campaign

  • Design

    Portrait & Lifestyle Photography

  • Client

    Nutriplus

  • Creative Fields

    Photography, Advertising

View Project
June 3, 2025
Mustang: An Exhibition of Panoramas by Kishor Kayastha

Exhibition branding and design for Mustang, a panoramic photography exhibition by Kishor Kayastha. The identity carries across posters, invitational signage, and venue displays in…

  • Strategy

    Exhibition Branding

  • Design

    Print Design, Layout

  • Client

    Kishor Kayastha

  • Tools

    Photoshop, Illustrator, InDesign

  • Creative Fields

    Graphic Design, Branding, Visual Identity

View Project
June 13, 2024
Luxury Hotel Photography Nepal—Aloft Thamel, Kathmandu

Interior and real estate photography for Aloft Thamel, Kathmandu, capturing the hotel’s architecture, dining spaces, and hospitality for marketing use.

View Project
June 3, 2025
Itunu Psychiatry Branding

A complete brand identity for Itunu, a psychiatry and mental-health practice, designed to feel calm, trustworthy, and human. The identity centres on a clean…

  • Strategy

    Brand Identity

  • Design

    Logo, Visual System

  • Client

    Itunu Psychiatry

  • Creative Fields

    Graphic Design, Branding, Visual Identity, Logo Design

View Project
June 3, 2025
International Conference on Recovery of Cultural Heritage

Event branding and campaign design for the International Conference on Recovery of Cultural Heritage, part of Nepal’s heritage recovery efforts. The illustrative, print-led identity…

  • Strategy

    Event Branding

  • Design

    Illustration, Print & Digital

  • Client

    Nepal Heritage Recovery Campaign

  • Tools

    Illustrator, InDesign, Pen & Ink

  • Creative Fields

    Advertising, Graphic Design, Illustration, Event Design

View Project
Kavach Riding Gears from Nepal

Campaign photoshoot for Kavach, a Nepali riding gear brand, combining outdoor editorial photography with detailed product shots to show the gear in real riding…

  • Strategy

    Advertising Campaign

  • Design

    Editorial & Product Photography, Retouching

  • Client

    Kavach

  • Creative Fields

    Photography, Advertising, Product Design

View Project
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