Get In Touch
mail@sworup.com
WhatsApp: +977 984 190 7633
Find My Work
behance.com/sworup
linkedin.com/in/sworup

What’s in the works?
Check Projects

Projects with passion

Modern and cutting-edge approach for creating digital and connected brands,
services, and
Showcase

Selected works

Defining a unified aesthetic vision and strategic direction to ensure brand consistency and market differentiation across all touchpoints, from digital platforms and product packaging to physical retail spaces.

Brand Identity Design June 3, 2025

International Conference on Recovery of Cultural Heritage

Event branding and campaign design for the International Conference on Recovery of Cultural Heritage, part of Nepal’s heritage recovery efforts. The illustrative, print-led identity…

Show Project
International Conference on Recovery of Cultural Heritage
Brand Identity Design June 3, 2025

Itunu Psychiatry Branding

A complete brand identity for Itunu, a psychiatry and mental-health practice, designed to feel calm, trustworthy, and human. The identity centres on a clean…

Show Project
Itunu Psychiatry Branding

Manan Aged Care & Physiotherapy Rehabilitation Center

Brand identity for Manan Aged Care & Physiotherapy Rehabilitation Center in Budhanilkantha, Kathmandu, Nepal. The identity uses a warm, human mark and a considered…

Show Project
Manan Aged Care & Physiotherapy Rehabilitation Center
Design June 3, 2025

Film Southasia 2024

Campaign identity and promotional design for Film Southasia, the region’s flagship festival of South Asian documentary film. The 2024 edition (‘Anthropocene’) carries a bold,…

Show Project
Film Southasia 2024

Livon Frizz Free Serum Photoshoot

Product photography and retouching for Livon Frizz Free Serum, creating clean, advertising-ready hair care imagery for the Nepali market. The set balances polished product…

Show Project
Livon Frizz Free Serum Photoshoot
Brand Identity Design June 3, 2025

Octoways

Logo and brand identity design for Octoways, building a distinctive mark and a complete visual system from the ground up. The brief called for…

Show Project
Octoways
Photography June 13, 2024

Luxury Hotel Photography Nepal—Aloft Thamel, Kathmandu

Interior and real estate photography for Aloft Thamel, Kathmandu, capturing the hotel’s architecture, dining spaces, and hospitality for marketing use.

Show Project
Luxury Hotel Photography Nepal—Aloft Thamel, Kathmandu
Brand Identity Design June 3, 2025

Mustang: An Exhibition of Panoramas by Kishor Kayastha

Exhibition branding and design for Mustang, a panoramic photography exhibition by Kishor Kayastha. The identity carries across posters, invitational signage, and venue displays in…

Show Project
Mustang: An Exhibition of Panoramas by Kishor Kayastha

Tales of the Serengeti

A wildlife photography series shot in the Serengeti, Tanzania, documenting the region’s landscape and animal life. The series moves between wide, atmospheric plains and…

Show Project
Tales of the Serengeti
Brand Identity Design February 19, 2024

Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

Show Project
Shahnoor Branding
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Services

Core
competence

Fifteen-plus years turning ideas into images across photography, graphic design and art direction. From national campaigns for brands like Livon Serum, Parachute Naturale, TikTok, Viver, Honda, UNDP, Yamaha, Suzuki, Natureknit to editorial and packaging work, I bring a single, consistent creative vision to every project.

AI-Driven Creative Solutions

I bridge high-end human art direction with generative AI to help brands create faster, scale assets, and maintain absolute visual quality.

–  AI-Enhanced Campaign Concepts
–  Synthetic & Hybrid Photography
–  Generative Brand Assets
–  Creative Workflow Optimization

Graphic Design, Branding & Photography

Identities and visual systems built to stay consistent across every medium.

–  Brand Identity
–  Logo & Marks
–  Event Branding & production
–  Merchandising design
–  Print & Editorial Layout
–  Packaging and mockup
–  Data backed Infographics
–  Product & commercial photo
–  High end photo retouching

Art Direction

Defining the aesthetic vision and creative direction that ties a brand together.

–  Creative Direction
–  Campaign Concepts
–  Editorial Direction
–  Set & Shoot Styling
–  Team Leadership

Video production & Direction

Directing commercials and campaign films from first concept to final cut.

–  TVC Direction
–  Explainer & Promo Video
–  Video Editing
–  Motion Design
–  Emerging / AI Content
–  Location management for Nepal
–  Production management for Nepal
–  Fixer and shoot permits

This is how we do it

Our clients describe us as a product team which creates amazing digital experiences.

Ready to talk business? Shoot me an email.

Since 2012, we’ve built the foundation for digital excellence, launching hundreds of one-of-a-kind visual systems and robust strategies to ensure unparalleled success.

TRUST BACKED BY EXPERIENCE

Hundreds of
unique visuals & strategy projects completed.

Get In Touch

Ready to work?

Want to collaborate?

Work with me

mail@sworup.com

June 3, 2025
International Conference on Recovery of Cultural Heritage

Event branding and campaign design for the International Conference on Recovery of Cultural Heritage, part of Nepal’s heritage recovery efforts. The illustrative, print-led identity…

  • Strategy

    Event Branding

  • Design

    Illustration, Print & Digital

  • Client

    Nepal Heritage Recovery Campaign

  • Tools

    Illustrator, InDesign, Pen & Ink

  • Creative Fields

    Advertising, Graphic Design, Illustration, Event Design

View Project
June 3, 2025
Itunu Psychiatry Branding

A complete brand identity for Itunu, a psychiatry and mental-health practice, designed to feel calm, trustworthy, and human. The identity centres on a clean…

  • Strategy

    Brand Identity

  • Design

    Logo, Visual System

  • Client

    Itunu Psychiatry

  • Creative Fields

    Graphic Design, Branding, Visual Identity, Logo Design

View Project
Manan Aged Care & Physiotherapy Rehabilitation Center

Brand identity for Manan Aged Care & Physiotherapy Rehabilitation Center in Budhanilkantha, Kathmandu, Nepal. The identity uses a warm, human mark and a considered…

  • Strategy

    Brand Identity

  • Design

    Logo, Typography, Visual System

  • Client

    Manan Aged Care & Physiotherapy Rehabilitation Center

  • Tools

    Photoshop, Illustrator

  • Creative Fields

    Art Direction, Branding, Graphic Design, Logo Design

View Project
June 3, 2025
Film Southasia 2024

Campaign identity and promotional design for Film Southasia, the region’s flagship festival of South Asian documentary film. The 2024 edition (‘Anthropocene’) carries a bold,…

  • Strategy

    Festival Campaign

  • Design

    Illustration, Key Art, Layout

  • Client

    Film Southasia

  • Tools

    Photoshop, Illustrator, InDesign

  • Creative Fields

    Graphic Design, Illustration, Advertising

View Project
Livon Frizz Free Serum Photoshoot

Product photography and retouching for Livon Frizz Free Serum, creating clean, advertising-ready hair care imagery for the Nepali market. The set balances polished product…

  • Strategy

    Commercial Photography

  • Design

    Product Photography, Retouching

  • Client

    Livon

  • Creative Fields

    Graphic Design, Photography, Advertising

View Project
June 3, 2025
Octoways

Logo and brand identity design for Octoways, building a distinctive mark and a complete visual system from the ground up. The brief called for…

  • Strategy

    Brand Identity

  • Design

    Logo, Visual System

  • Client

    Octoways

  • Creative Fields

    Graphic Design, Logo Design

View Project
June 13, 2024
Luxury Hotel Photography Nepal—Aloft Thamel, Kathmandu

Interior and real estate photography for Aloft Thamel, Kathmandu, capturing the hotel’s architecture, dining spaces, and hospitality for marketing use.

View Project
June 3, 2025
Mustang: An Exhibition of Panoramas by Kishor Kayastha

Exhibition branding and design for Mustang, a panoramic photography exhibition by Kishor Kayastha. The identity carries across posters, invitational signage, and venue displays in…

  • Strategy

    Exhibition Branding

  • Design

    Print Design, Layout

  • Client

    Kishor Kayastha

  • Tools

    Photoshop, Illustrator, InDesign

  • Creative Fields

    Graphic Design, Branding, Visual Identity

View Project
Tales of the Serengeti

A wildlife photography series shot in the Serengeti, Tanzania, documenting the region’s landscape and animal life. The series moves between wide, atmospheric plains and…

  • Strategy

    Wildlife Photography

  • Design

    Photography

  • Client

    Personal Project

  • Creative Fields

    Photography, Wildlife, Tanzania

View Project
February 19, 2024
Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

View Project
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