Get In Touch
mail@sworup.com
WhatsApp: +977 984 190 7633
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behance.com/sworup
linkedin.com/in/sworup

What’s in the works?
Check Projects

Projects with passion

Modern and cutting-edge approach for creating digital and connected brands,
services, and
Showcase

Selected works

Defining a unified aesthetic vision and strategic direction to ensure brand consistency and market differentiation across all touchpoints, from digital platforms and product packaging to physical retail spaces.

Brand Identity Design June 3, 2025

International Conference on Recovery of Cultural Heritage

Event branding and campaign design for the International Conference on Recovery of Cultural Heritage, part of Nepal’s heritage recovery efforts. The illustrative, print-led identity…

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International Conference on Recovery of Cultural Heritage

Chökyi Nyima Rinpoche Watercolor Portrait

A 12 x 12 inch watercolour portrait of Chökyi Nyima Rinpoche, painted in 2022. A fine-art piece rendered in soft, layered washes of colour,…

Show Project
Chökyi Nyima Rinpoche Watercolor Portrait
Photography June 13, 2024

Luxury Hotel Photography Nepal—Aloft Thamel, Kathmandu

Interior and real estate photography for Aloft Thamel, Kathmandu, capturing the hotel’s architecture, dining spaces, and hospitality for marketing use.

Show Project
Luxury Hotel Photography Nepal—Aloft Thamel, Kathmandu

Recharge Gym, Aloft Kathmandu

A photoshoot for Recharge Gym at Aloft Kathmandu Thamel, capturing the space, equipment, and interior for marketing and social media use. The images focus…

Show Project
Recharge Gym, Aloft Kathmandu
Brand Identity Design February 19, 2024

Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

Show Project
Shahnoor Branding

Photos of Dhulikhel — Ongoing Documentation

An ongoing personal documentation project of Dhulikhel, a small medieval Newari village on the outskirts of Kathmandu, Nepal, capturing its old town, its people,…

Show Project
Photos of Dhulikhel — Ongoing Documentation

Kavach Riding Gears from Nepal

Campaign photoshoot for Kavach, a Nepali riding gear brand, combining outdoor editorial photography with detailed product shots to show the gear in real riding…

Show Project
Kavach Riding Gears from Nepal
Photography June 3, 2025

Hair Shoot & Retouching — Parachute (US/Canada)

Beauty photography and high-end retouching for Parachute (Marico), created for the US and Canada market. The work focused on polished, natural-looking hair and beauty…

Show Project
Hair Shoot & Retouching — Parachute (US/Canada)

Cashmere Dreams

A lifestyle photoshoot for Natureknit cashmere, capturing the softness and craftsmanship of the brand’s knitwear through warm, tactile imagery for advertising and social use.

Show Project
Cashmere Dreams

Manan Aged Care & Physiotherapy Rehabilitation Center

Brand identity for Manan Aged Care & Physiotherapy Rehabilitation Center in Budhanilkantha, Kathmandu, Nepal. The identity uses a warm, human mark and a considered…

Show Project
Manan Aged Care & Physiotherapy Rehabilitation Center
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Services

Core
competence

Fifteen-plus years turning ideas into images across photography, graphic design and art direction. From national campaigns for brands like Livon Serum, Parachute Naturale, TikTok, Viver, Honda, UNDP, Yamaha, Suzuki, Natureknit to editorial and packaging work, I bring a single, consistent creative vision to every project.

AI-Driven Creative Solutions

I bridge high-end human art direction with generative AI to help brands create faster, scale assets, and maintain absolute visual quality.

–  AI-Enhanced Campaign Concepts
–  Synthetic & Hybrid Photography
–  Generative Brand Assets
–  Creative Workflow Optimization

Graphic Design, Branding & Photography

Identities and visual systems built to stay consistent across every medium.

–  Brand Identity
–  Logo & Marks
–  Print & Editorial Layout
–  Packaging and mockup
–  Data backed Infographics
–  Product & commercial photo
–  High end photo retouching

Art Direction

Defining the aesthetic vision and creative direction that ties a brand together.

–  Creative Direction
–  Campaign Concepts
–  Editorial Direction
–  Set & Shoot Styling
–  Team Leadership

Video production & Direction

Directing commercials and campaign films from first concept to final cut.

–  TVC Direction
–  Explainer & Promo Video
–  Video Editing
–  Motion Design
–  Emerging / AI Content
–  Location management for Nepal
–  Production management for Nepal
–  Fixer and shoot permits

This is how we do it

Our clients describe us as a product team which creates amazing digital experiences.

Ready to talk business? Shoot me an email.

Since 2012, we’ve built the foundation for digital excellence, launching hundreds of one-of-a-kind visual systems and robust strategies to ensure unparalleled success.

TRUST BACKED BY EXPERIENCE

Hundreds of
unique visuals & strategy projects completed.

Get In Touch

Ready to work?

Want to collaborate?

Work with me

mail@sworup.com

Want project pricing?

Project quotes

mail@sworup.com

June 3, 2025
International Conference on Recovery of Cultural Heritage

Event branding and campaign design for the International Conference on Recovery of Cultural Heritage, part of Nepal’s heritage recovery efforts. The illustrative, print-led identity…

  • Strategy

    Event Branding

  • Design

    Illustration, Print & Digital

  • Client

    Nepal Heritage Recovery Campaign

  • Tools

    Illustrator, InDesign, Pen & Ink

  • Creative Fields

    Advertising, Graphic Design, Illustration, Event Design

View Project
Chökyi Nyima Rinpoche Watercolor Portrait

A 12 x 12 inch watercolour portrait of Chökyi Nyima Rinpoche, painted in 2022. A fine-art piece rendered in soft, layered washes of colour,…

  • Strategy

    Fine Art / Illustration

  • Design

    Watercolour Painting

  • Client

    Personal Project

  • Medium

    Watercolour, 12 x 12 inches, 2022

View Project
June 13, 2024
Luxury Hotel Photography Nepal—Aloft Thamel, Kathmandu

Interior and real estate photography for Aloft Thamel, Kathmandu, capturing the hotel’s architecture, dining spaces, and hospitality for marketing use.

View Project
Recharge Gym, Aloft Kathmandu

A photoshoot for Recharge Gym at Aloft Kathmandu Thamel, capturing the space, equipment, and interior for marketing and social media use. The images focus…

  • Strategy

    Photography

  • Design

    Interior & Product Photography

  • Client

    Aloft Kathmandu Thamel

  • Creative Fields

    Photography

View Project
February 19, 2024
Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

View Project
Photos of Dhulikhel — Ongoing Documentation

An ongoing personal documentation project of Dhulikhel, a small medieval Newari village on the outskirts of Kathmandu, Nepal, capturing its old town, its people,…

  • Strategy

    Documentary Photography

  • Design

    Photojournalism

  • Client

    Personal Project

  • Creative Fields

    Photography, Photojournalism, Documentary

View Project
Kavach Riding Gears from Nepal

Campaign photoshoot for Kavach, a Nepali riding gear brand, combining outdoor editorial photography with detailed product shots to show the gear in real riding…

  • Strategy

    Advertising Campaign

  • Design

    Editorial & Product Photography, Retouching

  • Client

    Kavach

  • Creative Fields

    Photography, Advertising, Product Design

View Project
June 3, 2025
Hair Shoot & Retouching — Parachute (US/Canada)

Beauty photography and high-end retouching for Parachute (Marico), created for the US and Canada market. The work focused on polished, natural-looking hair and beauty…

  • Strategy

    Beauty Photography

  • Design

    Retouching, Art Direction

  • Client

    Marico (Parachute)

  • Market

    United States & Canada

View Project
Cashmere Dreams

A lifestyle photoshoot for Natureknit cashmere, capturing the softness and craftsmanship of the brand’s knitwear through warm, tactile imagery for advertising and social use.

  • Strategy

    Commercial Photography

  • Design

    Lifestyle & Product Photography

  • Client

    Natureknit

  • Creative Fields

    Photography, Advertising

View Project
Manan Aged Care & Physiotherapy Rehabilitation Center

Brand identity for Manan Aged Care & Physiotherapy Rehabilitation Center in Budhanilkantha, Kathmandu, Nepal. The identity uses a warm, human mark and a considered…

  • Strategy

    Brand Identity

  • Design

    Logo, Typography, Visual System

  • Client

    Manan Aged Care & Physiotherapy Rehabilitation Center

  • Tools

    Photoshop, Illustrator

  • Creative Fields

    Art Direction, Branding, Graphic Design, Logo Design

View Project
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